The idea of content creation and search engine optimization (SEO) may seem somewhat simple and straightforward at first, I mean just write a few articles with some keywords in them, right? While this used to be the case, content marketing and SEO has grown so much over the last 5-10 years, it takes more than a few keyword-stuffed blog posts to have a successful marketing plan.
So what is content marketing? If you’re not sure how to use it to elevate your brand and bring in new business, it’s not going to do much for you. Instead, hiring a content marketing agency can remove the guesswork for you and efficiently get your brand from invisible to successful.
What is Content Marketing?
Content marketing promotes your brand’s services, products, and messaging through creative, informational material. By enhancing the visibility and trust of your brand, you can enjoy an influx of quality leads or customers for everything your business has to offer.
Content marketing takes the guesswork out of trying to elevate your brand and puts it into the hands of experts who know how to make your messaging come to life in a whole new (and strategically effective) way.
This might include using things like informational E-books, newsletters and email sequences, blog posts and articles on your website, white papers, case studies, podcasts and interviews, social media posts, and video content to help build brand awareness and reputation. An agency will work with you to develop the best plan of attack to get your message out there and connect with the right audience.
10 Benefits of Hiring a Content Marketing Agency
A content marketing agency can be the investment you need to take your brand to the top of your game. Take a glimpse into the content marketing world to understand what hiring one can do for you.
1. It offers a new perspective on your brand
When you’re heavily involved in the day-to-day process of your brand, it can become easy to miss the forest for the trees. Hiring a content marketing company offers an opportunity to bring in a non-biased third-party perspective on how your content is currently working for you and what direction it should go next.
2. Your content strategy will be done for you
Investing in content strategy is like deciding to stop throwing spaghetti against the wall to see what sticks and just letting it cook correctly. Rather than taking on more trial and error in terms of what your messaging should sound like and where it should be disbursed, a content marketing agency hashes this all out for you. This can include a content strategy template. At RWS: Content + Strategy, we offer a number of options, such as a 6-month and 12-month detailed content plan based on your goals.
3. It offers outcome evaluation for your content
Part of good content marketing is being able to not only plan content but also assess how it’s going. An agency can keep tabs on how much traffic your content brings in and ensure your messaging aligns with your audience’s interests.
4. It helps build your brand-audience relationship
The more visibility your brand achieves online, the more trust you build with your target consumers over time. Giving your audiences more opportunities to hear your messaging allows them time to connect with you, develop curiosity about what you offer, and decide to become a customer or client.
5. It can boost your organic traffic
At RWS Content + Strategy, we are SEO content marketing experts. This means we know how to evaluate your messaging, determine what your target audience is looking for, and align the two using best SEO practices. As part of our content plans, we offer SEO research with keywords assigned to every piece of content we recommend. This way, you can be sure that when your audience searches for answers, they are more likely to land on your content.
6. Your brand will become more consistent and memorable
Content marketing is about spreading your message but also making it consistent. Most businesses struggle with consistency at some point or perhaps want to change their messaging but aren’t sure how to do it without hiccups. An agency can help you develop a solid message that shines through all of your content so that your audience knows exactly what you’re all about.
7. You can experience higher conversion rates
Effective content marketing consultants help you generate quality leads. It should also convert more of these potential leads into buyers of your products and services. An agency can help you turn more of your leads into paying customers by strategically positioning your message.
8. It saves you time and effort
By investing in a content marketing agency, you’re saving yourself the time and effort you previously invested in trying to figure it out yourself. Hiring an in-house content marketer can quickly become expensive, especially if they don’t specialize in anything else for your brand. This would also require a time investment to train them. An agency can work with you to create an initial plan that lasts for several months at a time.
9. It allows your attention to go elsewhere in your business
Business owners can wear many hats, but that’s not always efficient. By hiring a content marketing agency to plan your strategic content, you can focus on other aspects of your business, particularly areas of your expertise.
10. It gives you peace of mind
There’s nothing better than having peace of mind about where your business is heading and how it’s getting there. Leaving the content strategy piece to the experts can alleviate your stress about getting your messaging “out there” and doing it right. A clear mind means you can rest easy knowing that content strategy is in the hands of those who know exactly what to do.
RWS Content Marketing Services
Content strategy is a game-changer, and hiring an agency is an investment that will help position your brand effectively. Our team of expert dietitian writers is equipped to help your brand rise to the top with stand-out content and strategy. Head here to book a call today.
