The dietary supplement market is expected to grow by almost 9% between now and 2030. But how do you stand out in such a crowded space? The key is having the right marketing strategy that speaks to your target customer.
What is dietary supplement marketing?
Dietary supplement marketing is the process of creating and executing a marketing plan to increase brand awareness and sell nutritional supplements.
There are a number of ways to market dietary supplements to consumers. Supplement marketing companies typically use a combination of online and offline marketing strategies to reach consumers.
Online marketing tactics can include:
- Pay-per-click advertising
- Search engine optimization (SEO)
- Social media marketing
- Company website
- Amazon product listings
- Email marketing
Offline marketing tactics can include:
- Print advertising
- Direct mail
- Public relations
- Trade shows
The goal of supplement marketing is to generate interest in the product, help it stand out it from other products, and ultimately convert this interest into paying customers. Most companies use a combination of marketing strategies to get the word out about their products. In order to be successful, supplement marketers and brands must have a deep understanding of both the supplement market and the customer base they are targeting.
Marketing your nutrition supplement
If you are planning on selling dietary supplements, there are a few key strategies that can help you reach your target audience. First, if you do not have the skill set to create a marketing strategy, you want to partner with a content marketing agency that specializes in health and wellness marketing.
Even if you do have the skills, as a business owner, you have plenty of other things on your plate. Why not get some expert help with such an important part of selling your products?
Marketing agencies generally start by developing a content marketing strategy specific to your brand. The strategy usually involves determining your ideal customer, an in-depth competitor analysis, and recommendations for how to stand out in the crowded health and wellness market.
The strategy will then be your guide to creating a well-optimized website, targeted online ads, or SEO-optimized content to help customers find you.
Additionally, any supplement or food brand must ensure that any marketing message and product claims are FDA-compliant. Many generalized marketing agencies are not aware of these requirements, therefore it is best to find an agency that works primarily in the health and wellness space and is familiar with the regulations.
Once your message and customer are nailed down, you can begin to develop a content calendar that speaks to your ideal customer. Ideally, the content should target customers at all levels of the sales funnel from awareness to consideration and purchase. There should also be a strategy included for client retention.
Digital and SEO marketing companies that specialize in health and wellness brands should understand how to use a combination of channels to reach your ideal customer. By working with a marketing agency that specializes in health and wellness, you can ensure that your supplement products are being effectively marketed to the right consumers.
Finally, once the strategy is put in place, there should be regular monitoring of the success of the marketing efforts. This can include a variety of metrics such as social media engagement, email click-through rates, page views, and of course sales. While some pieces of the strategy will take a bit of time to see results, within 3-6 months you should have a good understanding of what is working and what is not.
A marketing strategy should be a dynamic plan that can be modified based on its effectiveness to achieve the desired goal- to sell your product.
Working with our marketing and content agency
Here at Reisdorf Writing Service (RWS), we work closely with health and wellness brands to develop effective marketing strategies that sell supplements, vitamins, nutraceuticals, food, and beverages. You can learn more about how we work with clients here.
We are a team of registered dietitians who started out as content creators. Through our experience collaborating with the top health and wellness brands, as well as our extensive nutrition expertise, we have developed an in-depth understanding of what works and what doesn’t work in health and wellness marketing. You can see some of our case studies here.
Being registered dietitians, our team has extensive experience in FDA-compliant marketing claims, product descriptions, and creating claims substantiation documentation. We can develop and execute an effective marketing strategy for your brand that helps you get the visibility and sales you deserve.
If you are interested in learning more, please get in touch today!