You already know that the health and wellness space is competitive. Just walk down the aisle of any health food store and you can get an idea of exactly how competitive it is. The industry is also always changing, the latest trends come faster than anyone can keep up!
So, how do you stand out?
With the right marketing message that speaks directly to your customer’s health concerns, but also helps them connect with you as a brand.
Growing your audience engagement, brand presence, and sales through the right content marketing message is the most effective way to do this.
Since we work with tons of top health and wellness brands, we thought we would put together this handy guide for what the current content marketing trends are in the wellness space and how you can leverage these for yourself.
What is content marketing?
Content marketing is the regular creation of useful content relevant to your target audience. It is a specific marketing strategy used to attract, engage, and retain an audience by sharing purposeful articles, videos, and other forms of online materials.
If you are a health and wellness brand, you need a solid content marketing plan to connect with your customers and get your product out there! High-quality and engaging content impacts audience decision-making more than any other technique.
In addition to consistency, it’s also crucial as a health and wellness brand to stay ahead of marketing trends that will give you the biggest ROI. And the trends change quickly! So here are some of the trends we are seeing (and our most effective clients are requesting) for 2022.
5 Health and Wellness Content Marketing Trends in 2022
When it comes to refining your content marketing strategy, it can be hard to know what channels to focus on and where to invest your resources. Should you focus on video, emails, blogs, or perhaps start a podcast?
If you’re feeling overwhelmed, we created this 2022 Health and Wellness Marketing Trends report of all the trends that don’t seem to be going away any time soon.
Looking for Content Marketing Help?
Here at Reisdorf Writing Service our team of expert dietitian strategists and content creators help health and wellness brands reach their marketing goals.
You can learn more about our process here. Or reach out to book a chat to discuss your project. We look forward to helping you reach your goals!