While the internet is loaded with all the information you need to become a writer, there is definitely some benefit to reading a book to help you get started. There are several books that have guided me on my journey. Here are some of the best books for new...
As a health and wellness brand having a consistent and effective content strategy plan to engage and promote your product is imperative. One tool for achieving this plan is by creating a content calendar which will help in planning, organizing, and scheduling all of...
Here is my journey to becoming a nutrition writer as a Registered Dietitian and how I created the career of my dreams. A Brand New RD When I was a brand new Registered Dietitian all I wanted to do was counsel people on how to lose weight. As a student, I got a job at...
The competition among health and wellness brands is fierce. From flashing banners to subscription pop-ups, consumers are constantly bombarded with an excess of attention-grabbing techniques throughout the day. In fact, digital marketing experts estimate that the...
SEO has been around for a while, but it's quickly changing, like most things in tech. While the idea of SEO may feel daunting if you’re unfamiliar with it, even implementing some simple changes to your existing content — and making SEO content strategy a key aspect of...
In the constantly evolving world of content marketing, it can be hard to know which trends are fleeting, and which are here to stay. As shifts in human behavior take place, and new technologies emerge, marketing trends continue to advance and shape every industry....
Being found (or not found) on Google matters A LOT for your business. Yes, you can bring traffic to your site in many other ways such as social media, email lists, or word of mouth, but a Google search is still one of the best ways to get fresh eyes on your product or...
If you’re a fan of science fiction movies, then the notion of a robot takeover may feel very much contained in the minds of Hollywood creatives. While a robot takeover may not be in our future for some time, Artificial Intelligence or AI has exploded onto the scene...
The idea of content creation and search engine optimization (SEO) may seem somewhat simple and straightforward at first, I mean just write a few articles with some keywords in them, right? While this used to be the case, content marketing and SEO has grown so much...
To compete in this digital world, your business needs a lot of content. Not just a website, but also social media posts, blogs, email campaigns, and more. The volume of content that needs to be created can be overwhelming for any business, especially when you have...
The dietary supplement market is expected to grow by almost 9% between now and 2030. But how do you stand out in such a crowded space? The key is having the right marketing strategy that speaks to your target customer. What is dietary supplement marketing? Dietary...
Looking to hire a health and wellness freelance writer? I have some advice. You have decided that you need help with content creation for your website. Your blog has been dormant for months, website visits are down, you know nothing about SEO, and product sales have...