As a health and wellness brand having a consistent and effective content strategy plan to engage and promote your product is imperative. One tool for achieving this plan is by creating a content calendar which will help in planning, organizing, and scheduling all of...
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Podcast Appearances: SEO, Content Writing, and More
Being experts in content marketing, writing, SEO, and business has given us many opportunities to appear on industry-specific podcasts. Here is a round-up of the most recent podcasts where Ana or the RWS have been featured: Paid copywriter Podcast/YouTube In this...
Why Every Product Marketing Team Needs a Health Expert
When putting together a product marketing team, one of the essential elements for success is having team members with the right expertise. After all, you probably won’t get far selling something that nobody on your team has ever had personal experience using. ...
Why Health Content Marketing Matters
The competition among health and wellness brands is fierce. From flashing banners to subscription pop-ups, consumers are constantly bombarded with an excess of attention-grabbing techniques throughout the day. In fact, digital marketing experts estimate that the...
The Role of SEO for Health and Wellness Businesses
SEO has been around for a while, but it's quickly changing, like most things in tech. While the idea of SEO may feel daunting if you’re unfamiliar with it, even implementing some simple changes to your existing content — and making SEO content strategy a key aspect of...
Case Study: Cardiac Dietitian
About the Cardiac Dietitian The cardiac dietitian (name changed to remain anonymous as this is a ghostwriting contract) is an expert in her field. She has an incredibly successful private practice as a registered dietitian where she handles complex medical cases...
What is Google E-E-A-T for SEO?
Being found (or not found) on Google matters A LOT for your business. Yes, you can bring traffic to your site in many other ways such as social media, email lists, or word of mouth, but a Google search is still one of the best ways to get fresh eyes on your product or...
Why Hire a Content Marketing Agency?
The idea of content creation and search engine optimization (SEO) may seem somewhat simple and straightforward at first, I mean just write a few articles with some keywords in them, right? While this used to be the case, content marketing and SEO has grown so much...
Case Study: Chomps
About Chomps Chomps makes high-quality beef sticks from a variety of protein sources. Their products are unique in that unlike traditional beef jerky, the Chomps meat sticks are free of added sugar, nitrates, the top 8 allergens, and fillers. For a meat-based product,...
Best Practices for Outsourcing Content Writing
To compete in this digital world, your business needs a lot of content. Not just a website, but also social media posts, blogs, email campaigns, and more. The volume of content that needs to be created can be overwhelming for any business, especially when you have...
How to Market Dietary Supplements
The dietary supplement market is expected to grow by almost 9% between now and 2030. But how do you stand out in such a crowded space? The key is having the right marketing strategy that speaks to your target customer. What is dietary supplement marketing? Dietary...
Content Marketing Trends for 2022
What is trending in content marketing for health and wellness brands?