ConTENT & STRATEGY
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What is a Freelance Writer?
Being a freelance writer, either full-time or as a side gig is a great way to make some extra money or build a flexible career you love. What is a freelance writer and what can you expect to do day to day? And most importantly, how do you get started freelance...
Episode #1: Coffee Chats with Ana
Episode #1: Coffee Chats with Ana Google's New Search + Health Content Transcript Hello and welcome to the very first episode of the RWS: Content + Strategy Vlog. YouTube is brand new to me, but I know that video is really important and so I'm going to take a...
8 Brand Strategies for Your Health and Wellness Business
With all the opinions about how to build an impactful and successful business, it can be overwhelming to figure out which advice is the best for your brand. Finding the right approach takes trial and error for any business, but implementing an intentional brand...
Best Books for Writers for 2023
While the internet is loaded with all the information you need to become a writer, there is definitely some benefit to reading a book to help you get started. There are several books that have guided me on my journey. Here are some of the best books for new...
Creating a Content Calendar for Your Health and Wellness Brand
As a health and wellness brand having a consistent and effective content strategy plan to engage and promote your product is imperative. One tool for achieving this plan is by creating a content calendar which will help in planning, organizing, and scheduling all of...
Must-Have Software for Writers in 2023
To be a writer, all you really need is some type of word processing program like Microsoft Word or Google docs and a Paypal or Stripe account to collect payments. You can even go old-school and only accept checks. Really, to be a writer, you don’t need much of...
Podcast Appearances: SEO, Content Writing, and More
Being experts in content marketing, writing, SEO, and business has given us many opportunities to appear on industry-specific podcasts. Here is a round-up of the most recent podcasts where Ana or the RWS have been featured: Paid copywriter Podcast/YouTube In this...
Why Every Product Marketing Team Needs a Health Expert
When putting together a product marketing team, one of the essential elements for success is having team members with the right expertise. After all, you probably won’t get far selling something that nobody on your team has ever had personal experience using. ...
Why Health Content Marketing Matters
The competition among health and wellness brands is fierce. From flashing banners to subscription pop-ups, consumers are constantly bombarded with an excess of attention-grabbing techniques throughout the day. In fact, digital marketing experts estimate that the...
The Role of SEO for Health and Wellness Businesses
SEO has been around for a while, but it's quickly changing, like most things in tech. While the idea of SEO may feel daunting if you’re unfamiliar with it, even implementing some simple changes to your existing content — and making SEO content strategy a key aspect of...
Case Study: Cardiac Dietitian
About the Cardiac Dietitian The cardiac dietitian (name changed to remain anonymous as this is a ghostwriting contract) is an expert in her field. She has an incredibly successful private practice as a registered dietitian where she handles complex medical cases...
2023 Content Marketing Trends and Predictions
In the constantly evolving world of content marketing, it can be hard to know which trends are fleeting, and which are here to stay. As shifts in human behavior take place, and new technologies emerge, marketing trends continue to advance and shape every industry....