ConTENT & STRATEGY
Insights
Our Process: Working with Health and Wellness Marketing Experts
Here at RWS, we work with health and wellness companies both big and small. We have clients with huge marketing departments and big budgets. We have solopreneurs who just need some help connecting with their ideal customers through SEO best practices. But, the...
The Role of SEO for Health and Wellness Businesses
SEO has been around for a while, but it's quickly changing, like most things in tech. While the idea of SEO may feel daunting if you’re unfamiliar with it, even implementing some simple changes to your existing content — and making SEO content strategy a key aspect of...
Case Study: Cardiac Dietitian
About the Cardiac Dietitian The cardiac dietitian (name changed to remain anonymous as this is a ghostwriting contract) is an expert in her field. She has an incredibly successful private practice as a registered dietitian where she handles complex medical cases...
2023 Content Marketing Trends and Predictions
In the constantly evolving world of content marketing, it can be hard to know which trends are fleeting, and which are here to stay. As shifts in human behavior take place, and new technologies emerge, marketing trends continue to advance and shape every industry....
What is Google E-E-A-T for SEO?
Being found (or not found) on Google matters A LOT for your business. Yes, you can bring traffic to your site in many other ways such as social media, email lists, or word of mouth, but a Google search is still one of the best ways to get fresh eyes on your product or...
Making AI Work For You (and not being afraid)
If you’re a fan of science fiction movies, then the notion of a robot takeover may feel very much contained in the minds of Hollywood creatives. While a robot takeover may not be in our future for some time, Artificial Intelligence or AI has exploded onto the scene...
Why Hire a Content Marketing Agency?
The idea of content creation and search engine optimization (SEO) may seem somewhat simple and straightforward at first, I mean just write a few articles with some keywords in them, right? While this used to be the case, content marketing and SEO has grown so much...
Case Study: Chomps
About Chomps Chomps makes high-quality beef sticks from a variety of protein sources. Their products are unique in that unlike traditional beef jerky, the Chomps meat sticks are free of added sugar, nitrates, the top 8 allergens, and fillers. For a meat-based product,...
Best Practices for Outsourcing Content Writing
To compete in this digital world, your business needs a lot of content. Not just a website, but also social media posts, blogs, email campaigns, and more. The volume of content that needs to be created can be overwhelming for any business, especially when you have...
How to Market Dietary Supplements
The dietary supplement market is expected to grow by almost 9% between now and 2030. But how do you stand out in such a crowded space? The key is having the right marketing strategy that speaks to your target customer. What is dietary supplement marketing? Dietary...
Must-Have Software for Writers
To be a writer, all you really need is some type of word processing program like Microsoft Word or Google docs and a Paypal or Stripe account to collect payments. You can even go old-school and only accept checks. Really, to be a writer, you don’t need much of...
3 Questions to Ask Before You Hire a Health and Wellness Freelance Writer
Looking to hire a health and wellness freelance writer? I have some advice. You have decided that you need help with content creation for your website. Your blog has been dormant for months, website visits are down, you know nothing about SEO, and product sales have...
Content Marketing Trends for 2022
What is trending in content marketing for health and wellness brands?