If you’re a fan of science fiction movies, then the notion of a robot takeover may feel very much contained in the minds of Hollywood creatives. While a robot takeover may not be in our future for some time, Artificial Intelligence or AI has exploded onto the scene and is beginning to transform many aspects of everyday life along with how businesses and industries operate.
In fact, according to Grand View Research, it is estimated that the global AI market is expected to exceed $1.81 trillion by 2030 and will continue to grow to $1.81 trillion by 2030.
If you’re a health and wellness brand looking to maintain a competitive edge, you’ll want to be prepared to embrace AI technologies, including AI copywriting and AI marketing. These will become valuable tools that can promote efficiency and consistency as you grow. Let’s review the benefits of AI, how AI can be used in marketing, and how to make AI work for you and your business.
What Is AI?
Artificial intelligence is a broad set of technologies used to enable learning, planning, and problem-solving. The technology has revolutionized many industries by enabling computers to perform tasks that were previously thought to require human intelligence.
For example, unless you’ve been living off the grid, you’ve likely heard the buzz about ChatGPT. ChatGPT is one of the latest chatbots and has quickly become one of the most popular tools on the internet to date. It is a powerful language model meaning it is capable of understanding natural human language and utilizes AI to generate impressive, human-like writing. It is estimated that ChatGPT reached 100 million monthly users in January of 2023, which surpasses the growth of wildly popular sites like Instagram and TikTok.
AI-driven technologies like ChatGPT are not only easy to use but can handle a wide range of questions and provide answers in real time making them a valuable tool for businesses looking to improve efficiency and scalability across various platforms.
Benefits of AI
AI-generated content in the form of blogs, articles, product descriptions, and marketing ideas are all areas in which health and wellness brands can benefit from using this latest technology. Let’s take a look at how your business can benefit from using AI.
AI can promote efficiency
If you’ve ever written an article, blog post, or tried to generate ideas for a marketing campaign, you’re familiar with the mental load and time investment that’s required to bring these ideas to life in a compelling way. This is where AI can come into play.
AI can create a wide range of content for various audiences in a matter of minutes. It can produce relevant content based on specific requests by the user.
However, it’s important to note that the user must know how to communicate their needs to AI. For example, it’s simply not enough to ask a chatbot like ChatGPT to write a 500-word article about the best nutrition supplements. You’ll need to provide keywords, context (who is your audience), and other pertinent information to help write the article.
Helps overcome creative burnout
Looking for blog ideas that will resonate with your audience can take a lot of time and effort. Additionally, it can be tricky to structure content that’s succinct and organized. One survey found that 60% of businesses struggle to produce content consistently and 65% find it challenging to produce engaging content. AI can be a great tool for creating article ideas and developing outlines to help guide you.
Because AI uses existing data for content, it’s unable to generate fresh ideas or completely original content. However, when experiencing writer’s block, AI can provide ideas to get you started when you’re in a creative rut. Moreover, when your content feels disorganized, AI can help provide structure in the form of outlines to ensure your content flows with ease.
May improve the performance of your social media content
AI isn’t just a tool used to write articles and blogs. Tools powered by AI can help gather crucial information about customer demographics, behavior, feelings, and preferences which can help transform social media marketing campaigns.
Having a successful social media marketing campaign can help promote more traffic, improve engagement, strengthen relationships with your customers, and help create brand awareness.
According to one Salesforce report, high-performing marketing teams are twice as likely to use AI in their marketing campaigns compared to underperforming teams.
Enhances the Customer Experience
Customer service plays an imperative role in customer acquisition and retention. In fact, one study found that 80% of customers choose companies based on how exceptional their customer service is.
AI is often used to develop chatbots that can provide quick interaction with customers as they navigate your website, or have a question regarding a social media post. Rather than leave customers waiting for a response, AI can interact with them on behalf of your brand to ensure their needs are swiftly being met.
Potential drawbacks of using AI
You may be wondering, if AI can generate amazing content across the board with ease, can companies then rely solely on AI for copywriting and marketing? Not so fast.
There are some potential drawbacks to be mindful of with respect to AI copywriting and AI in marketing. The technology is in its infancy and no one really knows how it will impact search, writers, content marketing, or a variety of industries.
For starters, AI often misses the mark when aligning with a brand voice and authentic messaging. People want to feel connected to content and AI doesn’t have the emotional intelligence to bridge the gap between content and feeling. Content written by AI will still require the human element to help check content for quality, accuracy, and bias, and to help consumers resonate with it.
Additionally, chatbots are typically not up to date, meaning they may have been trained up until 2019 and therefore are unable to write about topics that occurred after that time period.
Moreover, using AI in copywriting may hinder SEO. If your goal is to be on the first couple pages of Google, using AI to replace real writers is not the ideal solution for improved search rank. In fact, the current Google algorithm can penalize your website if it detects content that is duplicate and of low quality. Some sites have been penalized for doing so.
The Bottom Line
As you can see, AI is transforming the landscape for many businesses. AI-generated content can assist health and wellness brands in a wide variety of ways. From AI-assisted copywriting to AI for generating marketing ideas, leveraging this exciting technology can help increase consistency and productivity.
It’s important to keep in mind that AI can’t replace the experience and emotion that humans bring to the table. Therefore, when using AI, it’s important to have your content carefully reviewed and edited to ensure it’s of high quality, resonates with your audience, and is aligned with your brand voice.
Want to learn more about making AI work for you? Our team of expert dietitian content creators is equipped to help your brand rise to the top with stand-out content and strategy. Head here to book a call today.