You already know the importance of quality nutrition content writing. Being a writer myself, I am 100% aware of how much writing can suck. The empty page stares at you, challenging you with its incessantly blinking cursor as your mind goes completely blank.
Or you write the same first sentence over and over again, then delete it because its just not good enough. This process can drain hours from your day and zap your motivation and productivity.
But, you know that regularly creating high quality nutrition content, which involves at least some writing, is the corner stone of connecting with your customers and making a sale.
So you have to do it….or do you?
Maybe, instead of spending hours staring at a blank page, you can hire someone to write for you. This person can take over the burden of writing the content, while you focus on the stuff you enjoy instead.
So, how do you know when it’s time to outsource your nutrition content writing for your blog or business?
1. You need a lot of nutrition content.
This first one is pretty obvious, if you need to create a lot of content, you can’t handle it all on your own, especially if your business has other moving pieces you need to focus on.
I am a pretty fast writer and it takes me 1-2 hours to write a 500 word post. If you have 10 blog posts to create, at 500 words a pop, do have 20 hours to dedicate to this task? What else could you be doing in those 20 hours to move your business forward?
2. You don’t have the expertise.
In the past, I have written for several clients who were great at building businesses, but did not have the expertise in food and nutrition needed to create high quality nutrition content writing to go along with their amazing products.
If this is the case, this is a great place to hire a freelancer who is also an expert in a particular topic. It will be faster and more time effective for that expert to write the article you need, than for you to try to research the topic and write it yourself. Not to mention, it increases your brand credibility when you have an expert nutrition writer on board.
3. You need more time.
We all need more time. Finding balance between work, family, self-care, friends, etc is incredibly challenging. This is especially true for those who are self-employed or work from home, where there is no line between work and home time.
Outsourcing 1-2 blog posts or a few writing projects per week could free up a whole afternoon. This would allow you to spend that time in a more meaningful or productive way.
4. You are not great at nutrition content writing.
Sorry, but not everyone is a good writer. With dedication and persistence, I believe that anyone can improve their writing skills, but that takes time and effort. Maybe your zone of genius is elsewhere!
Why not just hire someone who has already spent the time honing their craft or is just a naturally talented writer? This will free up time for you to focus on all your awesome skills.
5. Your blog is stagnant.
Hiring a freelance writer, especially one who is an expert in a particular field, can breathe new life into a blog that has lost its gusto. Maybe you are out of new ideas, bored with the same old topics, or just need a fresh perspective. Adding a nutrition content writer to your team can help you accomplish all of this and possibly gain some new readership.
Why sit through another afternoon staring at a blank screen if you hate it? Find a freelance writer to help you and get that time back so you can dedicate it to important, money-making tasks for your business or blog.
Ready to outsource? Need some writing help? My team is ready to help! Get in touch today!