Looking to hire a nutrition writer? I have some advice.
You have come to the realization you need some writing help as your blog has been dormant for months and product sales have been a little stagnant. Or writing blog posts are just not your idea of a good time and you are totally lacking fresh ideas. You have decided to hire a nutrition writer to help. But, how do you decide who is qualified? Or who to hire? You could post a job listing on one of the many freelancer websites, but then you have to sort through hundreds of possible applicants. It seems like a total waste of time because many are not really all that qualified.
As a nutrition writer myself, who has hired nutrition writers, there are some questions to ask a potential candidate to see if they will be a good fit for you and your needs. Here are a few you should consider:
What is your previous experience in writing for my particular type of business (dietary supplements, magazines, general nutrition blogging, online courses, etc)?
Ideally, the freelancer should have some degree of demonstrated writing experience. Maybe it’s a personal blog they have been maintaining regularly with a decent following. Or maybe they have previously been published on similar websites. They should be able to provide multiple writing samples, as well as references from people they have previously written for.
For me, one of my first writing clients was an up and coming supplement company. At the time, I honestly didn’t know much about the supplement industry. I also was new to writing. Luckily, they took a chance on me as a writer and nutrition consultant. I learned so much from them on how to start a vitamin business from the ground up. This experience is something I have been able to translate to many other clients in the vitamin and supplement industry since then.
Additionally, since the field of nutrition is so vast, dietitians and other nutrition professionals tend to specialize in a particular area. Some are specialists in sports nutrition, while others focus on diabetes or weight management. Be sure to ask what they consider their specific expertise before you hire a nutrition writer to see if there is a match between your goals and theirs.
What is your turn around time on articles and projects?
Most good freelance writers are juggling multiple projects at once. Therefore, it’s important to get a clear timeline based on how long each article or assignment will take. I would recommend doing a small (paid) “trial” article at first, to see how well you work together and if the writer is able to meet the agreed upon deadline. This way there is no major time or investment lost if it isn’t a good fit.
On the other hand, it’s important to be realistic about your expectations. I have had potential clients reach out to me who expect a 24-hour turn around on projects. Unless the writer has NOTHING else going on, no other projects on tap, that is an unrealistic expectation. You may be able to find someone to do it, but the quality won’t be where it needs to be. Quality work takes time.
What is your revision process?
Most professional writers, especially when working with a new client, are used to doing revisions. It’s hard to get everything 100% correct when you are just getting to know each other. Writers are not also mind-readers.
But, if they have been writing for a while, they should mention ahead of time the number of revisions they are willing to do. I find that 2-3 revisions is usually fair. This forces you (the client) to really take the time to check out the work and provide feedback. Also, the revisions and feedback should be completed in a timely manner. All of this needs to be agreed upon ahead of time.
Hope these quick tips helped in understanding the steps to hire a nutrition writer for your blog, website, or nutrition business.
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